Ep.8/ RED BEARD CONVERSIONS
Jesse Bern, Red Beard Conversions: Implementing an email and SMS marketing strategy that spurs curiosity
This week on Retention Chronicles, the Malomo Sales & Marketing team hosts Jesse Bern, founder of Red Beard Conversions and overall expert in email and SMS marketing. This was such a fascinating conversation all about email marketing and SMS marketing. Jesse walks us through his process in capturing your audience in a subject line to spur curiosity and then rope them into a story in the body of the email copy. He is a master at using conversational, humorous, and even sometimes riskier language to entertain and intrigue customers. We also discuss how to pivot and bring new experiences to your work to keep things relevant and fresh. Jesse shares he is trying to focus on sharing more about himself and his story on social media to connect both with the brands he works with and their customers and his own following. Jesse and Spencer bounce off of each other about the concerns they hear from brands on the marketing side and on the sales side, which is fascinating to hear. Last but certainly not least, we discuss the differences between email and SMS marketing and wonder if and when boundaries that are native to SMS will be broken. Be sure to tune into this amazing episode and share your thoughts with us on your favorite social media channel.
