Ep.24/ FRIENDBUY
Sam Samuels & Emma Kimberly, Friendbuy: How to properly incentivize referred customers
On this episode of Retention Chronicles, we’re joined by FriendBuy’s Head of Partnerships, Samantha Samuels and Partner Marketing Lead, Emma Kimberly. Friendbuy is a platform that powers referral and loyalty programs for the world’s most innovative brands. By listening to this episode, you’ll learn about;
Key benefits of referral and loyalty programs
KPIs to pay attention to
Why referral channels are great for growth
What incentives are successful and motivating to your customers
Scaling word of mouth marketing
Episode resources: Friendbuy blog, Morning Brew, Future Commerce, Seth Godin's blog.
