Ep.118/ EVESTAR
Optimizing ad performance on different social media platforms with Evestar’s Matt Froehlich
Mariah Parsons and Matt Froehlich discussed the importance of networking and connection-building in the e-commerce industry, sharing their experiences from attending conferences like Shop Talk and The Whalies. They emphasized the value of meeting people outside of their normal networks and highlighted differences between events in terms of size, scope, engagement, and connection-making opportunities. They also discussed the latest trends and challenges in digital marketing, including adapting to new technologies, reevaluating a brand's tech stack, navigating brand-agency relationships, and understanding the evolving nature of social media platforms like TikTok. Finally, they discussed optimizing ad performance and financials in the industry, emphasizing the importance of planning ahead, analyzing past data, and employing efficient advertising strategies to ensure maximum ROI.
Episode Timestamps:
4:18 Using physical business cards vs virtual ones at conferences
10:05 Career path from radio to marketing agency
13:53 Improving marketing efficiency through tech stack optimization and financial transparency
18:36 Planning and optimization for peak season, focusing on efficiency and list growth
22:56 Evaluating and optimizing marketing technology stacks
26:13 New updates and trends in Shopify marketing, including Meta and Clayvo
31:23 Social media platforms, including TikTok, Facebook, and Instagram, and their evolving features and pressures
36:52 Marketing strategies for e-commerce brands on social media platforms like TikTok and Instagram
