Ep.32/ OKENDO
Mat Bingham (Okendo): 95% of consumers read reviews before purchasing from a new site
On this episode of Retention Chronicles we’re joined by Mat Bingham, Director of Technology Partnerships at Okendo, the customer marketing platform that builds connections through showcasing high-impact social proof such as product ratings & reviews, customer photos & videos, and Q&A message boards. On this episode we chat about
collecting data and influencing customer behavior,
what to do if you have 5 reviews for one product and 100 for another,
how cross and upsells should include social proof, UGC, and/or reviews
onsite post purchase surveys
