Ep.47/ ELEPHANT ROOM & GIFTNOTE
Adam Sharon-Zipser & Nick Kennedy (Elephant Room & Giftnote): Marketing to both the gift giver and gift receiver
On this episode of Retention Chronicles, we’re joined by Adam Sharon-Zipser, Director at Elephant Room & Giftnote, and Nick Kennedy, Head of Client Success & Partnerships at Elephant Room and leading Growth at Giftnote. Elephant Room is an integrated digital agency focusing on building and growing online presences for Australian businesses while Giftnote is helping online brands unlock their giftable revenue. The group chats about trends from BFCM 2022, performance marketing, big results for startups, the Shopify ecosystem, benchmarks to look at, giftable revenue, marketing to both gift givers and gift receivers, what converts gifts receivers to first time buyers, and more!
