EP.144/ OPTORO
Rethinking returns management for ecommerce & retail with COO Casey Chroust
Casey Chroust, Chief Operating Officer at Optoro, joins Mariah Parsons to discuss the evolution of returns management in retail. He highlighted that returns are a $750 billion problem in the US, emphasizing the need for technology to streamline the process. Chroust noted that high returners often are the best shoppers and advocated for personalized returns policies. He introduced trends like wardrobing and bracketing, where shoppers buy multiple sizes or items with the intention to return. Chroust also stressed the importance of instant exchanges and frictionless returns to enhance customer experience and drive sales. He concluded by underscoring the environmental benefits of efficient returns management.
Optoro 2024 Returns Unwrapped Report: https://4771362.fs1.hubspotusercontent-na1.net/hubfs/4771362/Optoros%202024%20Returns%20Unwrapped%20Report.pdf
Podcast Website: RetentionChroniclesPodcast.com
Malomo Website: GoMalomo.com
Episode Timestamps:
2:23 Transition from Brand Side to Tech Side
6:27 Challenges and Rewards of Tech in Retail
9:00 Overview of Optoro and Its Mission
13:00 Trends and Insights in the Returns Industry
31:47 Innovations in Returns Management
33:09 Data and Visibility in Returns Management
39:53 Sustainability and Environmental Impact of Returns
46:40 Strategies for Healthy vs. Unhealthy Shoppers
