Ep.121/ IVY CITY CO
The ethical implications of using AI-generated content in fashion marketing with Ivy City Co’s VP of Performance Marketing Rachel Ricks
Mariah Parsons and Rachel discussed the importance of prioritizing customer experience and tailored marketing strategies to grow e-commerce brands. They emphasized the significance of celebrating milestones, launching new collections, and understanding the target audience to create effective marketing strategies. Later, Mariah and Rachel discussed digital marketing strategies, including social media marketing, influencer marketing, and the ethical implications of using AI-generated content in fashion marketing. They also explored the challenges of the apparel industry, including returns and exchanges, and the need to balance profit margins with offering lower prices to attract more customers.
Episode Timestamps:
0:05 E-commerce brand growth and marketing strategies with Ivy City Co
3:24 Marketing strategies and roles within a company
9:33 Using AI in photo shoots for fashion brand, balancing efficiency with human connection
16:36 PR and social media strategies for a fashion brand
21:31 Leveraging Instagram and TikTok for a clothing brand, with a focus on content strategy and audience engagement
25:07 Social media presence and trustworthiness
30:51 Marketing strategies and customer experience for a fashion brand
37:33 Apparel industry returns and exchanges, with strategies to reduce them
41:50 Reducing returns in retail with a focus on product pricing and marketing
