Ep.10/ NOMAD GOODS
Chuck Melber, Nomad Goods: Keeping a healthy email marking list and dabbling in different marketing strategies
On this week’s episode of Retention Chronicles, we’re joined by Chuck Melber, Marketing Director at Nomad Goods, a consumer electronics and accessories brand that values resourcefulness, seeking adventures, and living in the moment. Chuck and Mariah cover so much in this episode but we start out covering affiliate marketing and how to reach out and sustain valuable partner relationships. Chuck dives into his opinion keeping a very healthy email marketing list and why he believes this helps your brand in multiple faucets. Nomad Goods has been dabbling in their SMS strategy and is exploring older methods of marketing, such as direct mailers, billboards, and even aerial advertising. All this is then tied back to customer retention and comparing ecommerce customer experiences to brick and mortar customer experiences. Chuck and Mariah pivot to discuss Nomad’s commitment to environmental stewardship (and a pretty impressive one at that) then round out the episode with some chat about product developments.
