Ep.11/ ATTENTIVE
Blake Imperl, Attentive: SMS best practices to build relationships & compliment your retention network
On this episode of Retention Chronicles, Blake Imperl, who heads Partner Community as the Manager of Partnerships Growth & Insights at Attentive, the largest SMS marketing platform for Shopify merchants. He walks through his experience in bringing his perspective as both a user and an expert working in SMS to the table. Blake shares his opinion on why he thinks SMS has gotten to be so popular. He paints a 360 view on what Attentive can actually do for their brands and how SMS marketing can compliment email marketing to create a bulletproof network of communication to your customers. In Blake’s opinion, he’s seen SMS being used as a tool for relationship building and email marketing as a more informative communication. We dive into the ‘do’s’ and ‘don'ts’ of conversational marketing and some examples in how strategies can differ based on industry. The Attentive x Malomo integration is now live and we chat about the what and why behind this integration and how brands can build phenomenal SMS post purchase transactional notifications. Blake walks us through some cool use cases with current brands that stick out and are doing some really cool things through SMS.
