Ep.13/ PURA VIDA
Dan Brady, PuraVida: Create a brand that resonates with your customers to increase your retention
Dan Brady, Customer Success Manager at PuraVida, joins Sarah and Mariah to discuss how PuraVida connects with their customers to launch new product lines that stay true to their authenticity as a brand. Dan shares his perspective on how the new IOS privacy updates continuously change their strategic approach towards focusing on their post purchase data to inform their roadmap. Dan details PuraVida’s very successful brand ambassador program, which is arguably one of the most successful ambassador programs in ecommerce. PuraVida believes in the importance of having a social mission and holding themselves responsible at the corporate level and Dan walks Sarah and Mariah through how PuraVida does exactly that. PuraVida recently updated their returns policy and Dan shares the trends they saw with that change and they might not be what you’d guess, so tune in for all the details. Don’t forget to subscribe and follow Malomo on social media to add your commentary!
