Ep.14/ MAGIC SPOON
Chandler Dutton, Magic Spoon: The magic of the post purchase experience
On this week’s episode of Retention Chronicles, we are joined by Chandler Dutton, Director of Retention at Magic Spoon, which is a fun, healthy, gluten free, high protein, low to no sugar cereal brand. They strive to bring you right back to eating cereal when you were a kid while not jeopardizing the taste and nutrition. We’re thrilled to have Chandler on the podcast as he is truly a retention expert and talks about both the technical and philosophical side of customer retention. Magic Spoon is also a super unique brand that is super successful in both their ad hoc purchases and subscription program. He talks about how their goal changes depending on the customer. He talks about how curating flavor profiles might play into the customer retention strategy because choice is a positive thing but can be a friction point for customers. Chandler advises people to look at data that is actionable. He stresses the importance of being able to take a step back and compress it down into a few take-a-ways to unlock your best customer retention strategy.
