Ep.15/ Proper goods
The Jane Siblings, Proper Good: A retention strategy is the difference between a great product and a powerful brand
In this week of Retention Chronicles, we are joined by Co-Founder and CMO Jennifer Jane and Co-Founder and CEO Christopher Jane at Proper Good. This sibling team founded Proper Good- brand with tasty, healthy, ready-to-go meals. We talk about their journey bringing Proper Good to life and share about their experience going into wholesale with a different company before starting Proper Good. One of their biggest take-a-ways? Building a nimble supply chain based on your customer data. The Proper Good team was on Shark Tank and wildly increased exposure and sales pretty much overnight. How do you prepare for that? Have you seen Jen and Chris in their costumes? Chris and Jen give us the inside scoop on all of it. Have you thought about customer retention as having a great product that can stand alone on its own? By listening to this episode, you’ll hear Jen and Chris walk through all of it.
