Ep.88/ DR. SQUATCH
Optimizing product portfolio & sunsetting underperforming scents with Dr. Squatch’s Emily Straus (Sr. Manager, Integrated Marketing) & Mason Montgomery (Associate Director, Product Development)
On this episode of Retention Chronicles, Mariah Parsons is joined by Dr. Squatch teammates Emily Straus (Sr. Manager, Integrated Marketing) & Mason Montgomery (Associate Director, Product Development). Emily, Mason, Mariah discuss the in’s and out’s of men's natural personal care brand Dr. Squatch such as bringing fragrance to life, establishing a go-to-market (GTM) strategy in the early stages of Dr. Squatch, what the cycle looks like for a new product, ad and AB testing in the R&D phase so changes can be made to the product, creating a marketing calendar to slot in big swings like seasonal and limited edition products, educating around your product to correct misconceptions and increase retention, optimizing product portfolio and sunsetting underperforming scents, brand community and customer engagement & more!To see what your custom mockup of branded order tracking and transactional email/SMS would look like,
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