Ep.87/ CROSSNET
Using word of mouth marketing to grow your brand with Greg Meade (Co-Founder of CROSSNET & Good Sport)
Today on Retention Chronicles we’re joined by Greg Meade, Co-Founder & CEO of CROSSNET and Good Sport. Greg and Mariah discuss the founding story of CROSSNET, scaling a business, game development, team management, the experience of going viral on social media, using word of mouth marketing to grow, being a thought leader in the ecommerce/DTC space, the stages the CROSSNET team went through to develop and improve their products, how he think about retention, marketing a game with the right branding, and finding the right balance of technology for your team.
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