Ep.26/ TENZO TEA
Steve O'Dell (Tenzo Tea): Figuring out cash flow, learning how to sell, and understanding your retention data
On this episode, we’re joined by Steve O’Dell, Co-Founder and CEO of Tenzo, a Matcha brand that is 100 % USDA Organic, Kosher, Paleo, and Vegan! They work directly with farmers in Kagoshima, Japan to provide you with a delicious matcha that is changing the game of the tea industry. Steve tells us about;
What Matcha is and how it is different from coffee
How a product can be iterative while brand story stays the same
How to increase lifetime value (LTV) after someone buys (post purchase)
Testing the unboxing experience through SKU iterations and mapping Klaviyo flow IDs
Acquisition data with privacy updates
Focusing on creating good organic content
Looking at and diving into retention data the same way we do acquisition data
Episode resources: The Culting of Brands by Douglas Atkin, Seth Goden's This is Marketing, and Play Bigger by Al Ramadan.
