Ep.27/ PERFY
Vasa Martinez (Growthbuster, Perfy, Outer Aisle): Taking potentially transactional touch points and making them personal
This episode we’re joined by Vasa Martinez, Founder of Growthbuster, an ecommerce agency, and Perfy, a beverage brand, as well as the CMO at Outer Aisle. On today’s episode we talk about
Vasa’s internship with Quest Nutrition Bars
Developing a network early in your career to learn from the best
When to outsource to get the job done vs when to keep it in house
Creating a rolodex, or a housefile, to know your audience
Shifting your retention strategy based on the quarter
How to get people to continue to open email and SMS
As well as how being authentic manifests a better connect with your customer
