Ep.30/ OLIPOP
Michelle Paulhus (Olipop): Using post purchase transactional flows to educate customers and generate UGC
On this episode of Retention Chronicles, we’re joined my Michelle Paulhus, Sr. Growth Marketing and Retention Manager of Olipop, a healthy soda brand. On this episode, we discuss;
Selling in retail and DTC
Food pairing with Olipop flavors
How Olipop launches new flavors
Making repeat purchases easy
Utilizing post purchase transactional flows to educate customers
Using post purchase transactional flows to generate UGC
