Ep.29/ TOMORROW AGENCY
Andy Warren (Tomorrow Agency): There’s a gap between customer expectation and merchant expectation
On this episode of Retention Chronicles, we’re joined by Andy Warren, Senior Director of Strategy at Tomorrow Agency, an ecommerce focused digital agency based in New York City and official Shopify Plus Agency Partner. We chat about;
Enterprise level methodology for both creative and technical strategy
What enterprise brands are looking at
How enterprise and SMB brands differ in documentation of strategy
Data metrics that show conversion and revenue generated
The gap between customer expectation and merchant expectation
Why ‘Micro Personalization’ is attainable for everyone
