Ep.52/ APLO GROUP
Understanding attribution models to inform acquisition and retention strategy with Dylan Byers, Jacob Paduch, & Liam Veregin at Aplo
On this episode of Retention Chronicles, we’re joined by Dylan Byers, Jacob Paduch, and Liam Veregin, the Co-Founders of Aplo, a leading ecommerce performance marketing platform. In this specific episode, we chat through understanding how different technologies have different attribution models, omnichannel cohesion is overlooked by many, how different platforms have different attribution models, how to retain holiday shoppers, how to approach holiday ad creative and campaigns around Black Friday Cyber Monday (BFCM), which months are the most valuable cohorts of customers, and more!
