Ep.53/ WILLA’S OAT MILK
Letting your great tasting product speak for itself with Christina Dorr Drake (Willa’s Oat Milk)
Today on Retention Chronicles, we’re joined by Christina Dorr Drake, Co-Founder & CEO of Willa’s Oat Milk. We joyfully chat through many things on this episode, such as, pivoting from an agency background to founding a CPG brand, starting as an entrepreneur and learning how to work with a smaller team, revolutionizing the oat milk business to use the whole oat (rather than just the sugary part), food waste and how to prevent it, experimenting with different tactics on social media, gifting product to influencers, and providing different customer experiences to meet them where they are at.
