Ep.79/ EHOUSE
Building brand reputation with great support even when issues arise with Aaron Quinn (Founder and CEO of eHouse)
On this episode of Retention Chronicles, we’re joined by Olivier Momma, Co-Founder of Ekster, a trackable wallets, card holders, bags and tech accessories brand that provide function and style at your fingertips. Olivier and Mariah talk about Ekster’s very successful launch on kickstarter, building out a kickstarter launch guidebook for other brands, the roadblocks Ekster faced when scaling, conversion rate optimization and website design, A/B testing, international SMS strategy, email drip campaigns, using post-purchase emails to survey customers, return management, & more!
