Ep.80/ PAX
How to create more branded moments & brand affinity with Luke Droulez (VP of Marketing, PAX)
On this episode of Retention Chronicles, we’re joined by Luke Droulez, VP of Marketing at PAX, a leading global cannabis brand on a mission to enhance consumers’ lives through exceptional cannabis experiences. Our host, Mariah Parsons, and Luke discuss regulation around restricted goods, interstate commerce, running ads on restricted goods, branding around discretion for their customers, launching their own products , hosting launch events, working with celebrities on launch initiatives, cannabis living at the intersection of art, music, and technology, wholesale and direct sales, using their website as top of the funnel interaction, opening new markets, setting up warranty to make sure care and maintenance are at the forefront of their products, how to create more branded moments and brand affinity. Register for our LIVE PODCAST:
